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The Publisher: Henry Luce and His American Century, by Alan Brinkley

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Review

“How fortunate we are . . . that Luce is now the subject of a monumental, magisterial biography, the finest ever written about an American journalist.”—Jonathan Yardley, The Washington Post “Brinkley has a gift for restoring missing dimensions to figures who have been flattened into caricature. . . . The book does full justice to Luce’s outsider insecurity, his blind affinity for men of power and his defects as a family man. But it is a humanizing portrayal, and it credits the role his magazines, Time and Life especially, played in a country growing uneasily into the dominant geopolitical force in the world.”—Bill Keller, The New York Times Book Review “Brinkley’s wonderfully insightful and judicious biography is more than the story of a life; it’s a political history of modernity.”—Jill Lepore, The New Yorker  “Graceful and judicious . . . Mr. Brinkley is dauntless in assessing Luce’s most important accomplishments.”—Janet Maslin, The New York Times “A finely calibrated book. . . . [Brinkley] brings an even-handed synthesis and a dispassionate sense of history.”—Gene Krzyzynski, Buffalo News “Alan Brinkley has done history and media buffs a tremendous service with this well-written and balanced biography of Henry Luce. . . . [Brinkley] is especially effective at placing events in historical context, and rarely does his narrative bog down with too much arcane information . . . Essential reading for anyone interested in learning about modern mass communication though the prism of the life of one of its founding fathers.”—Claude R. Marx, Boston Globe“Brinkley re-creates Luce as an Eminent American, royally and sometimes picturesquely flawed.”—Nicholas Fraser, Harper’s “Brinkley’s thoroughly researched work charts the intersections of the man, magazines and world events that were inextricably bound together, leaving the reader inspired by Luce’s hard-won success and the author’s sense of detail in brining Luce’s story to life. . . . While Brinkley writes with the confident voice of an experienced storyteller and the attendant thoroughness and impartiality of a historian of his caliber, his quiet admiration for his subject lies just beneath the surface throughout this account of Henry Luce and his times.”—Lydia Beyoud, The Oregonian“The triumph of Brinkley’s biography is not in a single thesis but in the disciplined, well-judged way the author presents and knits in telling fragments from the millions of words, letters, interviews, and documents. . . . Ambitious, authoritative, and enjoyable.”—Harold Evans, The Daily Beast “A superbly engrossing biography.” —Philip Seib, The Dallas Morning News “Commanding . . . a memorable march through Time.”—Andrew Burstein, Baton Rouge Advocate “A largely sympathetic and terrifically engrossing biography.”—Maureen Corrigan, npr.org “Brinkley tells of a life once well-known but now as dimly remembered as Life magazine . . . refreshingly nonacademic.”—Harry Levins, St. Louis Post Dispatch “Brinkley has told Luce’s saga with scrupulous fairness, compelling detail and more than a tinge of affection for his vast ambitions and vexing frailties . . . with the rigor, honesty and generosity that Luce’s own magazine’s too often sacrificed to the proprietor’s enormous ego and will to power.”—Edward Kosner, The Wall Street Journal“A real gift. . . .Brinkley has given us the enviable model of a man of his moment.”—James R. Gaines, Columbia Magazine  “Brinkley appears to have read every issue from the early decades of Time, Fortune, and Life cover to cover, grounding his criticisms of Luce’s social and political vision in rigorous detail. He’s equally solid on Luce’s personal life. . . . A top-notch biography, and a valuable addition to the history of American media.”—Publishers Weekly (Starred review) “This brilliant and absorbing book sets Henry Luce in his true historical context. Brinkley brings Luce vividly back to life, unveils his complex marriages and glittering social circles and shows us how much Luce changed American society. The Publisher recreates the seemingly now-distant moment at which traditional American media were at the peak of their power.”—Michael Beschloss, author of Presidential Courage “A thoroughly researched, nuanced appreciation of a complex, talented and troubled man.”—Kirkus (Starred review) “In this superb biography Alan Brinkley, a Columbia University historian, has told the curiously depressing story of a brilliant man who got everything wrong, including so many of the things that mattered most to him. Mr Brinkley has an eye for both the telling detail and the broad sweep of Luce’s role as the man who saw the need for a national news magazine and foresaw the American century.”—The Economist “Alan Brinkley is the modern master of ‘Not-so-fast.’ Caricature and dinner-table gossip and received opinion never satisfy him for a moment, as this deft, vivid and admirably fair-minded portrait of the cofounder of America’s most influential magazine empire makes clear. Brinkley has pinned the authentic Henry Luce to paper—gifted as well as grandiose, simultaneously vain and vulnerable, dogmatic and deeply curious, an essentially lonely man who seemed to know everyone but never found the warm companionship he craved.”                                                            —Geoffrey C. Ward, author of A First-Class Temperament  “Alan Brinkley’s portrait of the remarkable Henry Luce is never less than captivating.   From Luce’s childhood in China through prep school and Yale to the founding of TIME,  the battles over FORTUNE and the spectacular success of Life (a success which proved disastrous for the first year’s profit/loss statement), the narrative pulses forward, never flagging for an instant.  The analysis of the reasons why all three magazines succeeded by catching hold of the American 20th century zeitgeist is nothing less than extraordinary.  And Brinkley does it all without Whiggish presumptions or larding his narrative with triumphalism or condescension.”     —David Nasaw, author of The Chief: The Life of William Randolph Hearst “Rarely have author and subject been so ideally matched. Alan Brinkley, one of our most distinguished historians of 20th Century America, here explores the world, the mind, the magazines, the business empire and the remarkable ambition of Henry Luce, one of a tiny number of media titans who leave a palpable mark on their times. The book is paced like a thriller; it tells a story that is funny and appalling and fascinating by turns, an only-in-America account of an enormous ego at work. This is the way history should be written.”—Robert G. Kaiser, author of So Damn Much Money: The Triumph of Lobbying and the Corrosion of American Government “Alan Brinkley’s The Publisher is an exquisite work of scholarship—widely researched and even-handedly descriptive of the controversial Henry Luce. The book is a window on the life and times of the man who did so much to shape 20th-century magazine journalism. No one interested in recent U.S. history will want to miss this splendid biography.” —Robert Dallek, author of An Unfinished Life: John F. Kennedy, 1917–1963‎

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About the Author

Alan Brinkley is the Allan Nevins Professor of American History at Columbia University. His previous books include Voices of Protest: Huey Long, Father Coughlin, and the Great Depression, which won the National Book Award for History, and The Unfinished Nation: A Concise History of the American People. His essays, articles, and reviews have appeared in The American Historical Review, the Journal of American History, The New York Times Book Review, The New York Review of Books, The Times Literary Supplement, The New Republic, and other publications. He lives in New York City.

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Product details

Paperback: 576 pages

Publisher: Vintage (April 5, 2011)

Language: English

ISBN-10: 0679741542

ISBN-13: 978-0679741541

Product Dimensions:

5.2 x 1.2 x 8 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

25 customer reviews

Amazon Best Sellers Rank:

#343,583 in Books (See Top 100 in Books)

This is biography as it should be: - the story of an important American written beautifully, objectively and with interest understanding and sympathy by one of America's leading historians. To those readers to whom Henry R. Luce and Time, Life, Fortune and Sports Illustrated were not part of daily life in the twentieth century this superb biography may come off as interesting history. However, to those of us to whom these magazines were weekly reading during those times it's a trip into the past. The Great Depression, World War II, the Truman years, Eisenhower, the Rise of the Middle Class, The American Century, the "Loss" of China, The Vietnam War and its aftermath were all reported by and pictured in these magazines through the mind and eye of their publisher - Henry R. Luce (1898-1967), the ambitious, bright, driven son of Presbyterian Missionaries in China who, although a bit of a prig and never comfortable with himself, brought his view of the American experience to the American people through the pages of these publications which were his - and his alone - with a missionary zeal and a brilliance unmatched in the media world by any one before or since. Alan Brinkley has beautifully and accurately recounted these years and Henry Luce's experience for us in this absolutely stunning and very readable biography where we get to know Luce who at 23 was already a skilled writer and was fathering Time along with his school chum Britton Hadden. Then we follow his career, his personal life with its many disappointments (including a disastrous and lengthy marriage to a dysfunctional and slightly goofy Clare Booth Luce) and his business life, his huge success, his enormous influence and his immense wealth. And at the end you have to wonder. If you were in Luce's shoes and having lived his life as he did would you say that it had been worth it? I felt sorry for him. But read the book. That's worth it.

Diligent, intelligent, insecure, overachieving media tycoon Henry R. Luce, known best as the co-founder of TIME and founder of LIFE and FORTUNE, was one of the looming figures of his era--the mid-20th century. A controversial magazine king in an era when magazines were king, he is, nearly 45 years after his death, now a fit subject for historians. And by Columbia history professor Joel Brinkley, he is well served.Prof. Brinkley tells his story well. He skillfully segués from the personal--Luce's childhood in China, and his youth at Hotchkiss and Yale--to the political as Luce becomes ever more powerful and famous.Three sections of the book (there are no dull ones) are especially sharp: the first is the author's depiction of Luce's collaboration with his frenemy Brit Hadden to found TIME. We of course know he succeeded, but the author builds up quite a bit of suspense nevertheless, as at the beginning the two young men are desperately short of funds.The second sequence of note would be the tale of Luce's struggle to launch LIFE, which paradoxically almost failed because of its success--advertisers had paid for a far smaller circulation than the magazine achieved.And the third deals with Luce's denial that one of his idols, Nationalist Chinese dictator Chiang Kai-shek, could possibly lose his civil war with Mao Zedong. Prof. Brinkley notes that even after Chiang had fled with his remaining forces to Formosa (as Taiwan was then known) Luce was advocating that the Korean War be used as a springboard for his return to the mainland.Luce was involved with many controversies in his day (e.g., Whittaker Chambers, who would accuse Alger Hiss of spying worked for TIME); he loved to give unsolicited advice to the great (advice that frequently went heeded); and he was often accused, especially by the left, of slanting his publications to reflect his opinions. (In the author's telling, Luce's TIME played a major role in the creation of Wendell Willkie's 1940 presidential candidacy.) To more than some extent this was true. But as Prof. Brinkley notes in the epilogue, Luce's "most important legacy remains his role in the creation of new forms of information and communications at a moment in history when media were rapidly expanding. His magazines were always the most important of his achievements." But, ironically, the professor then goes on to note that "while his company survives still . . . little remains of the goals and principles he established for it."Notes and asides: Surely a movie can and hopefully will be made of Luce's life, with this book serving as the source material. One would hope the lead role would go to a cinemactor who could instill the role with the proper level of intelligent pomposity.

a very incisive analysis of a brioiant and troubled man

A book almost as much on the famous set of magazines (Time, Fortune, Life, and SI) created by Henry Luce as on the man himself. Anyone interested in the history of American publishing should buy and read it.Alan Brinkley has written a straightforward biography in clear but unexceptional prose. The material is often interesting because Mr. Luce, his times (the Depression, World War II, the rise of American world power), and his political causes (anti-communism, China, freedom) are interesting. At times, however, the book veers too much into detailing the blasted love episodes of this great, if personally flawed, publisher: essentially--who now cares?While wrong on some things, Mr. Luce was right on many things, including being early to the threat of both Nazi Germany and the Soviet Union. And he had the courage to trumpet his well-founded international political fears, which served to annoy many a New York City liberal.Above all, Henry Luce created a commercial magazine empire from scratch: a feat that is unlikely ever to be duplicated.

I absolutely loved this book. It gave me a whole new perspective on many of the events that have occurred in my lifetime. It was also an intriguing look into the world of magazine publishing -- a world where I've spent the last 15 years. :)

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