Free Download Perennial Seller: The Art of Making and Marketing Work That Lasts

Free Download Perennial Seller: The Art of Making and Marketing Work That Lasts

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Perennial Seller: The Art of Making and Marketing Work That Lasts

Free Download Perennial Seller: The Art of Making and Marketing Work That Lasts

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Audible Audiobook

Listening Length: 7 hours

Program Type: Audiobook

Version: Unabridged

Publisher: Penguin Audio

Audible.com Release Date: July 18, 2017

Whispersync for Voice: Ready

Language: English, English

ASIN: B0733RT7VL

Amazon Best Sellers Rank:

I learned two very valuable things from Ryan Holiday’s newest book:1) Creating (and positioning and marketing and promoting) creative work that lasts is very hard…2) But it is not impossible.I also have the sinking suspicion that I now know how to start doing it—if I’m willing to put in the (immense) time and effort.Using his characteristic approach combining deep research with rich personal experience, Ryan outlines every step of the process of bringing a meaningful project into the world and THEN doing the work to (maybe) make it last.To some, his account may be discouraging because of how hard he makes it seem. He offers no shortcuts. There are no hacks and there are no tricks.There is just the challenge to reach deep into oneself and produce the absolute best thing one can—and then to almost kill oneself in the attempt to deliver it to where it may be valued.Sometimes I’d rather someone lie to me and tell me it will be easy. Then I go back to people like Ryan. Your reaction to this book will tell you how serious you really are.I, for one, am still unsure. But at least I now know what serious looks like.

Years ago now, I stumbled across Holiday's reading list and have been following it and his writing ever since. As an avid reader, one thing that I have grown tired of is non-fiction writer's putting out the same thing, over and over again in different ways. I have given up on entire genres because no one has anything original to say, they just copy each other ad nauseum, and the books are stale before they hit the shelves.Holiday is an exception to that rule, and everything he has written so far is always original and in his distinct voice. For this book in particular, I have read a lot in the genre of book creation/marketing. I helped run a small publishing company at one point and for part of my learning, I bought and read as many books on the business of books as I could. While Perennial Seller is not focused exclusively on books, authors will find more here that is useful than other creatives. Of all the books I have read on writing, this one stands out as my top recommendation moving forward. It succinctly covers Creation, Positioning, Marketing, and Platform and wastes no space in doing so. Some highlights include:"While many dream perennial-selling dreams, they think that the wanting–instead of the work–is what matters.""The difference between a great work and an idea for a great work is all the seat, time, effort, and agony that go into engaging that idea and turning it into something real. That difference is not trivial."The two best things to focus on as a nonfiction writer are enjoyability and utility."At a very basic level, if you're not amazing in every facet, you're replaceable. To publishers, studios, investors, and customers alike."The one sentence, one paragraph, one page exercise to make your product clear is invaluable.". . . nothing has sunk more creators and caused more unhappiness than this: our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals we've specifically deprioritized."Only one thing matters in marketing: word of mouth.Bottom line: This is an extremely practical and enjoyable book, both original and drawing on the wisdom of many other creatives. If you are at the idea stage and haven't been able to break through to do the work, buy this book. Reading it gave me the push I needed to start working on other things that have been in the idea stage for too long. Highly Recommended.

In a sea of books urging authors to churn out a book in a week, Perennial Seller stands out as a lone voice calling for quality.Holiday cites the sales patterns of books and other products with staying power and advocates editing, building a platform, and focusing on perfecting your craft.While this book is partially a manifesto devoted to quality over quantity, it is also full of practical and actionable advice for authors, entrepreneurs, or makers of any kind. Well worth the price and the time to read.

I’m just completing the major sale of a book proposal—at international mega-bestseller levels--and Perennial Seller was instrumental in helping me plan and pitch the book as an evergreen title. If you’re writing, read it.Before reading Perennial Seller, I really didn’t know much at all about the long tail of book sales and how to plan for it. Although I’m a marketing professor and former marketer, I had no domain knowledge about the publishing industry and I guess I thought some books get lucky and keep selling forever. Not so. I highlighted the bejeezus out of this book, and both the content suggestions and the marketing suggestions were enlightening. Plus, as with all Ryan Holiday’s books, the well-researched stories are fascinating and pull you along. I wanted to write a perennial seller but didn't know how. And now I'm on it.And I’m going to read this book again.

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Perennial Seller: The Art of Making and Marketing Work That Lasts PDF

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